Leica LUX is the first professional photo app developed by a camera manufacturer. The innovative app sets a new standard in smartphone photography, letting you take pictures with the iconic Leica Look – using your iPhone. ALWAYS AT HAND Leica LUX brings the captivating Leica experience right to your fingertips using the iPhone. This professional camera app seamlessly translates Leica’s iconic visual language into iPhone photography. Capture moments reliably and authentically with the unmistakable Leica Look. FLEXIBLE USE Leica LUX simplifies the photographic process and captures life's moments in clarity. Whether you're out and about in everyday life, travelling, shooting street photography or portraits, Leica LUX is an app that offers countless creative opportunities – from spontaneous snapshots in automatic mode to advanced photography using manual settings. ARTIST LOOK BY GREG WILLIAMS Leica LUX introduces the exclusive Artist Look by Greg Williams – now part of the app’s collection of iconic lens and film simulations. Known for his cinematic, observational style, Greg Williams is one of the most respected names in photography. Crafted in close collaboration with Greg, this Look puts the creative DNA of a world-renowned artist in your hands. LENS SIMULATION Leica LUX brings the world of Leica to your iPhone by imitating a variety of legendary Leica lenses. You can explore the unique world of Leica lenses, each offering its own image style. Lens simulations include classics – such as the Summilux-M 28mm f/1.4 ASPH. and the Noctilux-M 50mm f/1.2 ASPH. – the app is continuously being expanded to include additional lenses. The custom software engine also creates bokeh quality images, a style synonymous with Leica photography, directly in your iPhone. ICONIC LEICA LOOKS Leica LUX is based on Leica's own renowned colour science and offers the same colour corrections and film presets used in Leica cameras. These include Leica Looks such as Leica Classic, Leica Contemporary, Leica Black & White and Leica Vivid. A total of twelve Looks are available that open the door to artistic expression, giving your images rich textures, emotional nuance and individuality. AUTOMATIC AND MANUAL CONTROL Leica LUX allows you to explore your creativity with a choice between intuitive, spontaneous operation in automatic mode or manual control. You have the following setting options: • Exposure compensation • Shutter speed • ISO • White balance • Manual focus • Different focus modes • RAW/ProRAW • and more TAILORED Leica LUX lets you take expressive pictures effortlessly. Whether you’re already a professional or just discovering photography, Leica LUX offers numerous tools to capture your unique creative vision using your iPhone. SUBSCRIPTION OPTION Subscription prices and conditions: Leica LUX Pro expands the immersive Leica experience. The subscription includes a monthly or annual option. Subscription options: $6.99/month or $69.99/year. These prices are for the Unites States customers. The pricing in other countries may vary based on your local currency depending on the country of residence. Subscriptions are automatically renewed. To manage your subscription, please go to your account settings in the App Store. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://leica-camera.com/node/9954/iframe
